I'm excited to announce that I am now available to speak on the topic of Sales and Marketing Alignment at no cost. I've chosen to partner with FreeSpeakers.org to present "Togetherness: Achieving Sales and Marketing Alignment" in order to help organizations and groups of all sizes understand the importance of aligning these two business functions. Having worked in several sales and marketing roles throughout my career, I am committed to helping B2B companies truly understand how to leverage the strengths of these two highly interdependent groups to drive revenue. The goal of this presentation is to help CEOs and other customer-facing executives think differently about how sales and marketing should interact. With increased scrutiny for marketing to demonstrate the ROI of their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This presentation focuses on using evidence-based research and empirical knowledge to propose real-world strategies and tactics that work.
The key objectives of the presentation are to:
- Establish an understanding of the detrimental effects that occur by not aligning sales and marketing
- Explore the key reasons why this relationship continues to be a challenge for most organizations
- Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.
If this topic is a fit for your next conference or event, feel free to request me to speak at FreeSpeakers.org. Take a look at me presenting at Ignite Chicago.