Transform Sales and Marketing to Exceed Modern Buyer’s Expectations and Increase Revenue
Create Togetherness encourages B2B leaders to examine the dysfunctional relationship between sales and marketing and head toward alignment in order to exceed the new demands of the modern buyer and increase revenue.
This book provides valuable insights by helping leaders:
Discover the extent of misalignment between sales and marketing in their organization.
Understand the benefits of a strategic approach to long-term, sustainable alignment.
Learn why technology cannot cure misalignment.
Discover a strategic road map to start the alignment transformation journey.
Enjoy the journey to creating togetherness.