This episode I speak with Peter Strohkorb - Founder/CEO of Peter Strohkorb International. He is a consultant and author of "The OneTEAM Method". He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet.
What you'll learn from our conversation:
- Peter's "aha" moment about the way Sales and Marketing interacted with each other in the corporate setting
- An alignment test that shows you how well your Sales and Marketing teams are actually collaborating
- What happened in the 90's that caused today's current state of misalignment
- Who should "own" alignment between Sales and Marketing within the company
The OneTEAM Method (Peter's Book on Amazon)