Ep. 2 - Marketing Exists to Make Sales Easier w/ Tracy Eiler

This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats)

What you'll learn from our conversation:

  • The reason why Sales and Marketing have had this long-lasting conflict
  • How to get CEO support for an alignment effort
  • The metrics that sales and marketing leaders should be focused on to drive growth for the organization
  • The traditional sales funnel is dead

Additional Links:

"Aligned to Achieve" the book

"Is it time for a new sales funnel?" blog post

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL