EP. 14 - Using Neuroscience to Understand Human Collaboration w/ Moran Cerf, Ph.D

This episode I speak with Moran Cerf, Ph.D. He is a professor of Neuroscience and Business at Northwestern University. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams.

He holds multiple patents and his works have been published in wide-circulation academic journals such as Nature and Journal of Neuroscience, as well as popular science journals such as Scientific American MindWiredNew Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology association, and has contributed to magazines such as ForbesThe AtlanticInc., and others.

What you'll learn from our conversation:

  • What neuroscience teaches us about human collaboration

  • Multiple types of empathy are needed for a team to be optimally effective

  • Methods to improve trust between sales and marketing teams

  • How to construct reward systems that actually incentivize better collaboration and higher performance

Additional Links:

Moran Cerf’s Background and Research Focus

Neuroscience and Marketing on Velocitize Talks (Video)

Hackers, Empathy, And Neuroscience: A Conversation with Moran Cerf @ 1871 (Forbes)

Connect with Prof. Cerf on LinkedIn here

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL