EP. 15 - Connect Alignment Efforts to Company Strategy to Get More Buy-in w/ Maggie Sarfo

This episode I speak with Maggie Safro, CEO of Meres Consult located in London. She is an author, speaker, advisor and consultant that focuses on transformation, business growth, and peak performance.

Maggie has significant cross-industry experience with a special interest in high-growth B2B tech companies embarking on ambitious growth strategies and digital transformation. Her more recent work with world class advisory, research, and consulting firms like Gartner and WPP has led her to partnering on numerous strategic sales/marketing growth programs.

What you'll learn from our conversation:

  • Importance of tying alignment efforts to corporate strategy to get better CEO and stakeholder buy-in

  • Most relevant KPIs to focus on for an aligned revenue growth effort

  • Alignment must start with decoding the buyer’s journey using insights from both Sales and Marketing

  • The #1 question the CEO should be asking every head of Sales and Marketing

Additional Links:

Maggie’s Blog

Evolution of the Buyer – Steps to 6X Client Spend (Book)

Hey, CEO! Alignment Is Worth It (The Alignment Blog)

Connect with Maggie on LinkedIn here

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL