This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia.
In our conversation we discuss:
Effective strategies for aligning a multi-national sales and marketing team
The concept of co-creation between Sales and Marketing
A significant marketing insight that is missing from a lot of lead generation efforts
How to know if an account-based strategy is appropriate for your business.