EP. 6 - Hey, CEO! You Are Responsible For Alignment w/ Trish Bertuzzi

This episode I speak with Trish Bertuzzi. She is the CEO of the Bridge Group which works with technology companies to build, evolve or validate their inside sales strategies and the author of the author of The Sales Development Playbook. 

What you'll learn from our conversation:

  • How to align your BDR team within the organization for optimal performance
  • Who should "own" an alignment effort
  • The Revenue Tech Stack (sales + marketing tech) necessary to effectively sell in today's modern B2B environment

Additional Links:

The Sales Development Playbook

Ending the War Between Sales and Marketing (Harvard Business Review)

The Challenger Sales - Model Overview [Video]

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Subscribe: Apple Podcast | Stitcher | RSS

Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL