EP. 9 - Digital Transformation is Forcing Alignment - So Get Ready! w/ David Coleman

This episode I speak with David Coleman, collaboration expert and managing director of Collaborative Strategies, Inc. He has been an author and industry analyst on collaboration and digital transformation for the last 30 years. He is a columnist for CMSwire.com, CIO.com, and the Cutter IT Journal. He consults with management teams about the digital transformation in all of its many aspects

What you'll learn from our conversation:

  • How CEOs view the topic of collaboration.
  • Gamification can be used to have effective and long lasting results in promoting collaboration.
  • Where to start when attempting to align your sales and marketing teams.

Additional Links:

42 Rules for Successful Collaboration: A Practical Approach to Working with People, Processes and Technology (Book)

How to Start Your Digital Transformation (CMSWire.com)

Creating a Better Connection Between Salespeople and Marketers (The Alignment Blog)

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL