This episode I speak with Peter Strohkorb - Founder/CEO of Peter Strohkorb International. He is a consultant and author of "The OneTEAM Method". He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet.
What you'll learn from our conversation:
Peter's "aha" moment about the way Sales and Marketing interacted with each other in the corporate setting
An alignment test that shows you how well your Sales and Marketing teams are actually collaborating
What happened in the 90's that caused today's current state of misalignment
Who should "own" alignment between Sales and Marketing within the company
The OneTEAM Method (Peter's Book on Amazon)
The Moment I Knew Sales + Marketing = Genius! (The Alignment Blog)
Connect with Peter on LinkedIn here
Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!