EP. 10 - Decreasing Time to Revenue Requires a Laser Focus on Customer Value w/ Roderick Jefferson

This episode I speak with Roderick Jefferson - CEO of Roderick Jefferson & Associates, LLC which is sales enablement company focused on driving growth in small/mid-size companies and Fortune 500 corporations. He is also a founding member of the Sales Enablement Society which has the goal to better define the sales enablement functions and roles that currently exist within organizations and ultimately solve the vast disparities that exist in the profession today

What you'll learn from our conversation:

  • The relationship between Sales Enablement and the strategic alignment of Sales and Marketing
  • A phased approach to decreasing time to revenue
  • The importance of focusing on customer value throughout the entire customer journey

Additional Links:

Sales Enablement in Action with Roderick Jefferson (Selling Power)

http://roderickjefferson.com/ 

What I Learned at the Sales Enablement Society Meeting (The Alignment Blog)

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL