This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
How cultural and organizational misalignment are related
Who should own aligning Sales and Marketing for it to stick in the organization
How misalignment between Sales and Marketing began in the first place
The best way to start an alignment effort to set yourself up for long-term success
Everchanges - Jen’s company