This episode I speak with Tony Perzow, Keynote Speaker on Negotiation, Persuasion, and Influence. Tony has worked with companies such as Red Bull, Walmart, Apple and Google to help their professionals understand the science and art of persuasion. His presentations shatter the myths and misconceptions that prevent most companies and individuals from negotiating effectively.
In our conversation we discuss:
What Aristotle can teach us about using persuasion effectively with buyers and internal stakeholders
The 3 things you must do to meaningfully connect with any buyer
The interesting buyer-seller relationship between Sales and Marketing
How Sales and Marketing leaders should approach convincing the CEO to support an alignment effort with time and resources
Tony Perzow - Tony’s company