EP. 24 - The Modern Sales Funnel Must Begin With Marketing w/ Steven Norman

This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices.

In our conversation we discuss:

  • The importance of customer experience (CX) in getting and keep ing customers

  • How implementing a referral selling strategy can significantly increase your company growth

  • Alignment beats out strategy when it comes to predictors of business success

  • How to know if its time to pursue an alignment effort in your organization

Additional Resources:

Future Proof Sales Strategy - Steven’s book

Connect with Steven on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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