This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.
In our conversation we discuss:
The most compelling reason Sales and Marketing must align now
How to get CEO support when it comes to aligning these two teams
The 5 things you must do to start on the path to better alignment
Culture’s impact on successfully achieving true alignment
Additional Resources:
“Black Box Thinking” by Matthew Syed
“Mistakes were made (but not by me)” by Carol Tavris
Connect with Gary on LinkedIn or Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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