EP. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford

This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president of Transformative Sales Solutions. Paul has trained and coached over 12,000 professionals all over the world and continues to consult with sales leaders and CEOs on sales solutions that create transformation and lead to results.

In our conversation we discuss:

  • Who should be in charge of an alignment effort

  • How to address a company culture that doesn’t support alignment between Sales and Marketing

  • How training can be leveraged to increase empathy between Sales and Marketing

Additional Resources:

Connect with Paul on LinkedIn

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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