EP. 30 - How to get Data to Tell You Everything Your Buyers Won’t w/ Antwoine Flowers, Ph.D.

This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theory. Antwoine works at the intersection of data analysis and machine learning engineering. He has significant experience working closely with sales and marketing leaders to understand the customer journey using statistical modeling and data mining methods.

In our conversation we discuss:

  • The importance of data-driven decision making in today’s b2b business

  • Companies that see digital disruption as an opportunity not a burden will win with the modern buyer

  • What questions leaders need to be asking to ensure they are using their data in the optimal way

  • The 5-senses framework that will help you understand how to develop a strong data strategy

Additional Resources:

“Keeping Up with the Quants” (book)

“Data Science for Business” (book)

Engage with Antwoine on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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