This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business.
In our conversation we discuss:
Why having a clear story is so important to making a company relevant in today’s market
Why the best products don’t always win
The importance of knowing how your buyers feel
A story framework you can use to ensure your messaging is compelling and will resonate with buyers
“CareerKred” (Ryan’s book)
Career Branding Podcast Host (Ryan’s podcast)