EP. 31 - We Must Tell Clear and Cohesive Stories to Get Buyer Attention w/ Ryan Rhoten

This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business.

In our conversation we discuss:

  • Why having a clear story is so important to making a company relevant in today’s market

  • Why the best products don’t always win

  • The importance of knowing how your buyers feel

  • A story framework you can use to ensure your messaging is compelling and will resonate with buyers

Additional Resources:

“CareerKred” (Ryan’s book)

Career Branding Podcast Host (Ryan’s podcast)

Engage with Ryan on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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