This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results.
In our conversation we discuss:
The head of marketing’s role in aligning Sales and Marketing
The questions marketing leaders should be asking their sales counterpart to build a more aligned partnership
How tech has allowed us to scale our knowledge of customer insights
How Account-based marketing (ABM) can be an effective strategy for companies of all sizes to close more business with their ideal customers