This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secrets Podcast and president of the Utah chapter of the AA-ISP. Gabe has a wealth of experience cross-functional experience in finance, consulting, sales and marketing. He is now focused on helping B2B companies leverage the power of AI to unlock their growth potential.
In our conversation we discuss:
Is there still a need to have a delineation between the sales and marketing function?
How to create a sales process that allows sellers to be flexible and connect with buyers on a human level
How AI allows everyone to raise the bar and perform at a higher level
How to get access to the best data to ensure you’re making the right decisions to position your company for growth.