EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul

This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working with B2B organizations focused on growth. His latest venture, The Sales House, is the only all-in-one sales education community for the modern B2B seller.

In our conversation we discuss:

  • B2B has not changed as much as we all think that it has

  • Is it possible to automate the process of building trust?

  • How salespeople should be using customer personas to connect with buyers

  • How leaders should adjust their perspective on pipeline coverage and close rates

  • The assumptions sales and marketing both make about buyers that make closing deals more difficult

Additional Resources:

The Sales House (Andy’s company)

Engage with Andy on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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