EP. 36 - The 5 Elements of a BulletProof Account Based Strategy w/ Craig Rosenberg

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.

In our conversation we discuss:

  • The different between account-based marketing (ABM) and account based strategy

  • How an account based strategy helps break down the silos between sales and marketing

  • How to develop an ideal customer profile (ICP) that actually enables growth

  • 5 elements of a well-constructed account based strategy

  • The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well

Additional Resources:

Engage with Craig on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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