EP. 35 - How to Quantify Misalignment's Impact on Sales Productivity w/ Rob Kall

This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.

In our conversation we discuss:

  • How misalignment between sales and marketing impacts CEO performance

  • What factors have the most negative impact on sales rep productivity

  • The benefits of implementing AI even if you think you have bad data

  • How the purpose of the CRM has changed and how most companies are using it wrong

Additional Resources:

How AI is Changing CRM (article)

Engage with Ron on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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