This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million in revenue to several billion. He has also built and teaches Entrepreneurial Selling as part of Trinity University’s Forbes Top 10 ranked Entrepreneurship Program.
What you'll learn from our conversation:
The relationship between business, brand, and sales strategy
What CMOs really think about the current state of MarTech
Sales and Marketing must learn how to effectively leverage the CRM to be able to meet the demands of the modern buyer
What the real purpose of content should be
MarTech Landscape 2018 (article)
Creating “togetherness” to Drive Revenue Growth (The Alignment Blog)