EP. 17 - Effective Strategy Tells Sales and Marketing Where to Play and How to Win w/ Steve Patti

This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million in revenue to several billion. He has also built and teaches Entrepreneurial Selling as part of Trinity University’s Forbes Top 10 ranked Entrepreneurship Program.

What you'll learn from our conversation:

  • The relationship between business, brand, and sales strategy

  • What CMOs really think about the current state of MarTech

  • Sales and Marketing must learn how to effectively leverage the CRM to be able to meet the demands of the modern buyer

  • What the real purpose of content should be

Additional Links:

“Playing to Win” by A.G. Lafley and Roger Martin (book)

Growth through Focus: A Blueprint for Driving Profitable Expansion (article)

MarTech Landscape 2018 (article)

Creating “togetherness” to Drive Revenue Growth (The Alignment Blog)

Connect with Steve on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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Jeff Davis

The Sales + Marketing Alignment Summit, Chicago, IL