This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the leading provider of insights, best practices, and professional development for B2B marketers. Beyond just media, B2B Marketing also offers training, conferences, advisory services, peer-to-peer networking and more.
In our conversation we discuss:
Why alignment is more important than ever before
Top 4 priorities B2B marketers should be focusing on in 2019
How to determine if a ABM strategy is a fit for your business
How to get access to the best data to ensure you’re making the right decisions to position your company for growth.