This episode I speak with Justin Shriber - VP of Marketing at Linkedin. He has over 2 decades of experience in software as well as having roles in both sales and marketing. He helps us see and understand the future of Marketing and Sales Alignment.
What you'll learn from our conversation:
- The importance of language and how it can cause conflict between Sales and Marketing
- Netflix has totally changed the game on how we should see Alignment and Customer Experience (CX)
- What the future of Marketing and Sales Alignment looks like
The CEO guide to customer experience (McKinsey)
Customer Experience learnings from Apple, Tesla, and Disneyland! (MarTech Advisor)
Translating Marketing Speak for Salespeople (Quotable by Salesforce)