This episode I speak with Tyler Lessard, VP of Marketing at Vidyard. Tyler has over 15 years of experience in b2b marketing, sales enablement, content marketing, brand, and video. Throughout all these experience he has always taken a customer-centric approach to problem solving, creative storytelling, and data-driven marketing.
In our conversation we discuss:
The reasons behind why video has become so popular with b2b companies
The 4 E’s of successful video psychology
The hidden rich data that video provides and how sales and marketing leaders can leverage it to better understand the buyer
How brand leaders can support sales reps creating personalized video without losing brand equity and consistency
Chalk Talks - Vidyard’s Video Series